After selling out all 10 of its Canadian building regions in less than three months, Alair’s unique business model is now taking a firm hold in the United States. This summer, Alair joined the bustling community of Charlotte, North Carolina with the help of local owners Duane Johns and Roger Ketchum.
Residents of Charlotte for more than 20 years, both Johns and Ketchum bring with them decades of experience. Johns entered the construction industry working on oceanfront estates in The Hamptons on Long Island, where he worked with many aspects of high-end construction—from carpentry, millwork and cabinetry to painting and home repair, he cultivated a keen eye for craftsmanship and great appreciation for the skilled trades. Ketchum began his career in construction as a teenager in upstate New York, working on log cabins for his uncle. After graduating high school, Ketchum built his own apartment in a building owned by his father, and soon thereafter, constructed a similar one as a rental—sparking his passion for creating extraordinary living spaces.
By 1997, both Ketchum and Johns combined forces in Charlotte, where they founded Advanced Renovations—a general contracting firm. Armed with the experience of launching and running a successful business, Ketchum and Johns decided it was time to take things to the next level. That’s when they turned to Alair.
“Simply put, Alair is doing something no one else in the industry is doing—combining the shared knowledge and experience of the top contractors in North America with a unique system of transparency for customers. As we learned more about the value this system would bring to both my existing project managers and our customers, the choice to become Alair’s newest partner became an easy one,” Johns said. “Our drive to provide outstanding experiences for every client and the determination to improve the overall construction process led us to join Alair, a team that offers a higher level of transparency and unparalleled customer satisfaction. With the support of Alair’s national team of experts, we’re ready to take the next step, expand our business model and help even more homeowners in Charlotte to realize their dreams.”
According to the Founder and CEO of Alair, Blair McDaniel, Charlotte is a perfect fit for the fast-growing company. That’s due, in large part, to the city’s appreciation for innovation in home construction and design.
“There was never a question that Charlotte is a well-suited city for Alair’s growth throughout the U.S. Thriving while others sit stagnant, this city welcomes a company like Alair and the value and transparency that we bring to homeowners. We look forward to helping the residents and homes here to grow into the next century and a better way of living,” McDaniel said.
Now, Alair in Charlotte is well-situated to assist clients with home building and renovation projects of all scopes and sizes. From beautiful estate style custom homes in Eastover and Myers Park to starter homes in Cotswold or water front living on Lake Norman, both Johns and Ketchum are confident that their team will deliver exceptional quality and value to the community.
Each Alair job starts with a detailed consultation where these Charlotte general contractors learn about their customer and the family’s wants and needs and provide solid advice regarding design and construction. Throughout construction, the team leverages their reputation to secure bottom dollar prices on materials and supplies, and those savings are passed directly along to the consumer with complete transparency. Once the job is complete, Alair remains committed to their reputation and the customers they serve. Each home renovation or custom-built home project ends with complimentary three, six or 12 month inspections post-construction and an unsurpassed home warranty to protect the investments that homeowners make.
“We’re excited to bring something better to Charlotte homeowners—a truly unique and transparent construction process for all of their renovation and custom home building needs. We’re looking forward to great things for Alair in the years ahead,” Johns said.